ABSTRACT
The focus of this study is to examine the effect of twitter ban on telecommunication sector using MTN,GLO and Airtel as case study. The study investigated how the effect of the ban on telecommunication revenue and profitability. Survey research design was implored for the study. Using the sample of convenience, 147 participant who staff in the telecom industry was enrolled for the study. Well structured questionnaire was issued of which 141 were returned and validated. Data was analyze suing frequencies and tables. Findings from the study revealed that the current twitter ban has affected the profitability and revenue of telecommunication companies. The ban has lead to drop in data usage as over 30 million active users of twitter restricted from assessing the site hence a decrease in the profit margin of telecommunication industries . The study therefore recommends that telecommunication industries in Nigeria should try to adjust to the current change in the ban. Moreso that the federal government of Nigeria should endeavour to go back to their drawing board and make necessary amendments to the ban on Twitter usage in Nigeria. finnaly the federal government of Nigeria should recognize that the ban on Twitter is affecting different spheres of the economy. They should the adhere to the terms and rules of ECOWAS and revoke the ban since the ban is a bridge of the fundamental rights of the citizen knowing that the ban has affected other sector of the economy.
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